Hi everyone! Today I'm going to be writing about something that continues to have a growing effect on how I see the fashion industry. As many of you know, I'm a fashion marketing major at SCAD so the conversation around sustainability and ethically sourced garments is something I've become more and more passionate about.
Since I've been here in Hong Kong, I've been even more exposed to the issues behind fast fashion and how brands like Forever 21, H&M, and Zara (I know, I'm sad about Zara too!) have a huge contribution to this issue.
To put it shortly, these brands are essentially forging and mass producing high luxury trends while also putting new items out on the floor every week at a very low price point. And I'm not going to lie, those prices look pretty attractive for those of us who are in college and don't want to break our bank over a new blouse. But at what cost are they able to keep their prices so low? Unfortunately, these brands are sacrificing the ethics of the employees working their supply chain. Workplace conditions are often unsafe, wages are often unfair, and young children are spending 12-13+ hours a day working for these fast fashion suppliers. Let's be real here, how many uses do we even get out of these fast fashion garments? Approximately 5 at most. They are made at the absolute lowest quality to cut cost even more.
So how do we as consumers and lovers of fashion help put a stop to the fast fashion takeover? Shop responsibly. Shop ethically. Pursue quality. I know you're reading this and thinking "Liv, I don't have X amount of money to spend on expensive clothing!" Here's the twist, it really can be affordable!
Brands like Grana are doing a great job of providing consumers with organic, ethically sourced garments while also cutting the markup percent. This transparent and honest business model is going to help customers reduce how much we are consuming, which will also help the garment industry produce less fabric waste into the environment. This is what we call slow fashion. The longterm effects of shopping consciously are extremely beneficial; financially and economically.
This is a conversation I plan on stimulating more frequently on my blog, so I'd love if you'd share your thoughts with me on how you think we can achieve a circular economy through slow fashion! Feel free to direct message me or comment to join in on the conversation!
Scroll to see pictures of me wearing Grana's 100% Chinese Silk Wrap Jumpsuit in shade vintage indigo. Photos by Lian of Freehanded Nonsense on 35mm film.