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© 2017 by Olivia Ewing. Created by

Maximalism at NYFW

February 11, 2018


If you've been following my social channels, you've seen that I've had quite the weekend! I'm spending my third NYFW season with one of my close friends, Lian of Freehanded Nonsense, and we have had the best time together in the city. Aside from many brunches, shopping through Soho, and countless picture opportunities, the reason we are here is to view the Fall/Winter collections. 


After thinking back on the shows I was able to see myself and from what I've seen via social channels such as Vogue and WWD, I've noticed a pendulum swing in the fashion community: the swing back to maximalism. Gone are the days of minimalism, which was quite the rave for the past couple of years. Extravagant detailing, embellishing, and vibrant colors are flooding the runway, and I couldn't be more excited.. Who doesn't love being EXTRA?


A designer I wanted to tell you all about has done an incredible job at perfecting this maximal approach this season is Son Jung Wan. Son Jung Wan went to extremes with masterful plays volume, texture and seductive color at her F/W 2018 runway show, which was shown on Saturday, February 10th at Spring Street Studios. Known for her superb color sense, Son Wang Wan mixed vibrant yellows, brilliant greens and bold blues with impeccable intrépidité. Fabrics included tweeds and jacquards with a combination of check & stripes patterns, a Son Jung Wan signature and of course, the romantic floral patterns with a touch of sequins, another staple of the brand.


Needless to say, this designer seems to have this trend under her belt. I'm curious to see how other companies choose to adapt or flee from maximalism, as it's been something that's been hard for some consumers to adjust to. I'm here for it, are you? Share your comments with me!


Photos courtesy of Kevin Tachman 











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